CRM & Marketing automation specialist

About Froda

Froda was founded in 2015 and is today one of Sweden's fastest-growing fintech startups. Our mission is to challenge the traditional banking industry by offering a data-driven and digital financial product built specifically for small businesses - a segment widely neglected by traditional banks. The Froda team consists of people with a mixed background from tech and finance, including Klarna, Spotify, Google and SEB.

About the role

Froda is at unique period of growth where we want to ensure a great customer experience. You will be the team’s "CRM and Marketing automation expert", focusing on managing and developing the customer journey. 

What you will do

• Explore and manage all channels and communication activities within CRM communication (email, SMS, push and post)
• Life cycle trigger programs for a more personalized and real time customer experience - in all phases of the customer journey
• Drive actions to increase leads from potential customers and increase loyalty among existing customers, e.g. campaigns and targeted offers
• Create communication with the purpose to increase customer satisfaction, loyalty and to reduce churn
• Develope and implement marketing automation segmentation and trigger strategy
• Collaborate with and set requirements towards our tech department to ensure best in class CRM functionality
• Define metrics and analyse prioritized KPIs with the purpose to increase LTV and optimize performance of flows
• Develop our customer insights; execution of customer surveys and conduct customer feedback
• Follow-up reporting of actions and performance to deliver annual business goals - with close collaboration with Growth Manager and Operations Officer
• Participate in channel development and other projects together with other internal stakeholders within Tech, Product, Marketing, Data, Analysis and Customer Service.
• Set hypotheses and conduct A/B tests

What’s in it for you?

• The opportunity to work hands on in a fast-paced, exciting and collaborative startup company with ambitious co-workers that also honor work life balance
• Real possibilities to impact tech strategy and decisions, ability to impact one's own work and tackle a wider set of tasks
• Very little legacy code

Who are you? 

• Analytical and data-driven 
• Experience working with a CRM / Marketing Automation tool (e.g. Hubspot, Salesforce, Adobe Marketing cloud or similar)
• Strong communication skills in verbal and written Swedish
• Experience of A/B testing and other analytical tools to ensure customer understanding and campaign results
• Understands the importance of the customer journey, sense a customer’s perceived and experienced value. You are passionate about creating remarkable customer service 
• Minimum of 1 year experience of working with CRM & Marketing Automation
• You enjoy both analysing and to execute where you are able to see result upon your actions