CRM & Marketing automation specialist

Join our mission to change the banking industry! Are you looking to join a fast-growing fintech startup? Be our team’s CRM and Marketing automation specialist to ensure a great customer journey

About Froda

Froda was founded in 2015 and is today one of Sweden's fastest-growing fintech startups. Our mission is to challenge the traditional banking industry by offering a data-driven and digital financial product built specifically for small businesses - a segment widely neglected by traditional banks. The Froda team consists of people with a mixed background from tech and finance, including Klarna, Spotify, Google and SEB.

About the role

Froda is at unique period of growth where we want to ensure a great customer experience. You will be the team’s "CRM and Marketing automation expert", focusing on managing and developing the customer journey. 

What you will do

  • Explore and manage all channels and communication activities within CRM communication (email, SMS, push and post)
  • Life cycle trigger programs for a more personalized and real time customer experience - in all phases of the customer journey
  • Drive actions to increase leads from potential customers and increase loyalty among existing customers, e.g. campaigns and targeted offers
  • Create communication with the purpose to increase customer satisfaction, loyalty and to reduce churn
  • Develope and implement marketing automation segmentation and trigger strategy
  • Collaborate with and set requirements towards our tech department to ensure best in class CRM functionality
  • Define metrics and analyse prioritized KPIs with the purpose to increase LTV and optimize performance of flows
  • Develop our customer insights; execution of customer surveys and conduct customer feedback
  • Follow-up reporting of actions and performance to deliver annual business goals - with close collaboration with Growth Manager and Operations Officer
  • Participate in channel development and other projects together with other internal stakeholders within Tech, Product, Marketing, Data, Analysis and Customer Service.
  • Set hypotheses and conduct A/B tests

What’s in it for you?

  • The opportunity to work hands on in a fast-paced, exciting and collaborative startup company with ambitious co-workers that also honor work life balance
  • Real possibilities to impact tech strategy and decisions, ability to impact one's own work and tackle a wider set of tasks
  • Very little legacy code

Who are you? 

  • Analytical and data-driven 
  • Experience working with a CRM / Marketing Automation tool (e.g. Hubspot, Salesforce, Adobe Marketing cloud or similar)
  • Strong communication skills in verbal and written Swedish
  • Experience of A/B testing and other analytical tools to ensure customer understanding and campaign results
  • Understands the importance of the customer journey, sense a customer’s perceived and experienced value. You are passionate about creating remarkable customer service 
  • Minimum of 1 year experience of working with CRM & Marketing Automation
  • You enjoy both analysing and to execute where you are able to see result upon your actions


Or, know someone who would be a perfect fit? Let them know!


Skeppsbron 20
111 30 Stockholm Directions 08-50131100 View page

Our culture

We’re proud fans of nice people. If ego and prestige are your thing, then we’re not meant to be. We put the “we” before “me” and help out wherever needed. We believe in strongly knitted teams, in open communication and in acting as grown-ups who take ownership for what we do. As a values-driven company we share the same fundamental beliefs and very high ambitions, but other than that we’re all different people who truly like to hang-out with each other.


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