We’re looking for a Head of Design who can shape how Froda looks, feels, and works. This is a role for someone who understands both brand and product, and who can lead through others by setting direction, enabling teams, and driving high-quality outcomes. Someone who can create design that is not only visually strong and modern, but also intuitive, thoughtful, and effective.

About Froda

Founded in 2015, Froda’s mission is to democratize access to financing, giving small businesses the same growth opportunities as large ones. Through digital innovation, we’ve transformed the loan process from months to minutes, offering fair, fast, and accessible financing. Now, through embedded lending, we’re integrating our technology with global banks and fintechs, building the next generation of lending infrastructure. Join us in creating opportunities for small businesses to invest in their ideas to the best possible terms.

What you will do

You will own the full visual expression of Froda, ensuring everything we create feels cohesive, clear, and of the highest quality. You will lead design across all touchpoints, from overall brand alignment to the end-to-end design of Froda’s product and partner experiences.

This role goes beyond aesthetics. You design to communicate with clarity, guide user behavior, and create meaningful impact and business growth. You will work closely with all different stakeholders inside the company, but mainly with Marketing, Product, and Business Development.

You will:

• Evolve and strengthen Froda's existing visual identity and design principles

• Ensure consistency and excellence across all brand and product touchpoints

• Translate Froda's brand strategy into a cohesive design system and experience

• Ensure design drives high-quality user experiences across all touchpoints

• Own the design system, while embedding design in product discovery and decision-making

• Be hands-on where needed while defining how design works at Froda and raising the overall level of craft

• Set clear direction and priorities for design, ensuring strong alignment with business goals and product strategy

• Coach and support designers and cross-functional partners to elevate both craft and ways of working

• Drive a culture of ownership, feedback, and continuous improvement within design and across teams

Who you are

• An experienced designer (10+ year of experience within the field) with a strong track record across both brand and digital product experiences

• You combine strategic thinking with hands-on execution and enjoy creating, not just directing.

• You drive UX, UI, and design thinking across teams, not just visual design. Creating experiences that are both beautiful and functional

• You care deeply about quality, clarity, and consistency

• You are highly proficient in modern design, web and AI tools (e.g. Figma, Adobe Creative Suite, Webflow, Claude, etc.)

• You have experience from a startup, scaleup, or agency environment and thrive in a moving organisation

• You are pragmatic, proactive, and focused on getting things done

• You lead through clarity, give direct feedback, and influence, helping teams make better decisions and deliver stronger results.

• You are fluent in English, Swedish is a plus.

What’s in it for you?

At Froda, you’ll be part of a company that combines the best of both worlds, a fast-moving, high-energy culture with the stability and structure to support long-term success. We’re 100+ ambitious self-starters who genuinely care for each other and the work we do, all while having fun together.

Here, you’ll have the opportunity to shape how Froda looks, feels, and is experienced as we continue to scale across Europe. You’ll play a key role in evolving our brand, product experience, and design practices, helping create experiences that build trust, drive clarity, and make a meaningful impact for small businesses.

Furthermore, you’ll get:

• An opportunity to shape and strengthen the design experience across both brand and product at a European fintech scale-up

• High ownership from day one, with the ability to influence how design works and evolves as the company grows

• The chance to define and develop a design approach that is both functional and beautiful, creating experiences that feel as good as they work

• Fabulous office overlooking Stockholm

• We prioritize working in the office to maximize the positive impact of in-person collaboration, but we offer flexibility with work hours and remote work

• Competitive compensation package

• Insurance and pension plan