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Let's be frank. 
No one likes banks. 

It's sad, but true. At least not how banks work today. We want to change that. 

By building our whole business model around having the same incentives as our customers — in everything that we do — we believe we can change that perception for good. No impeccable thoughts or hidden agendas. We simply solve problems, remove hurdles and build products that make our customers' financial lives better. That is how we build a bank that you can truly count on.

We're on a mission

Froda was founded in 2015 and is today one of Sweden’s fastest-growing fintech startups. Our mission is to challenge the traditional banking industry by offering a data-driven and digital financial product built specifically for entrepreneurs — a segment widely neglected by traditional banks. 

We are a mix of individuals with a wide range of backgrounds from tech and finance — including Klarna, Spotify, Google, and King. As a company, we have a strong entrepreneurial spirit and foster an open culture where we can have insanely fun and still learn and grow faster than anywhere else. Above all, we are dedicated to our mission of transforming the banking industry for the better.  

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Our culture

We’re proud fans of nice people. If ego and prestige are your thing, then we’re not meant to be. We put the “we” before “me” and help out wherever needed. We believe in strongly knitted teams, in open communication and in acting as grown-ups who take ownership for what we do. As a values-driven company we share the same fundamental beliefs and very high ambitions, but other than that we’re all different people who truly like to hang-out with each other.

Our values

What we believe in

Dedicated
We are seriously dedicated to our mission. We truly believe that we, with hard work, good intentions, and smart technology — can disrupt an entire industry for the better. Yet, that doesn’t make us boring or strictly formal. We are passionate about what we do and we want that dedication to shine through — in our work, products, and culture.
Curious
When you rewrite the rules of an entire industry, there will be times of doubts. But with a curious mind and a But if you want to change things for the better, you need to be curious about new ideas, technologies, and behaviors. That’s the people we hire, the partners we want to work with and the customers we serve. That doesn’t make us rebellious or thoughtless in our actions. Yet, we rather fail and learn fast — than not seeing any progress at all.
Empathic
We want to keep the human touch in our DNA. We believe that you can be exceptional at what you do — even in banking — without becoming a distant institution that lacks personality. We are empathy-driven and user-centric in our approach when we create products, communication, and design. We like to see that as one of our biggest differentiators as a company.
Sincere
When we say something — we mean it. It all comes down to mutual trust and respect, for our customers and peers. We like to keep it transparent, fair and trustworthy — in everything that we do. No impeccable thoughts or hidden agendas. We simply solve problems, remove hurdles and build products that make our customers' financial lives better. Simple as that.

Stockholm

Skeppsbron 20
111 30 Stockholm Directions join@froda.se 08-50131100 View page

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