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Let's be frank. 
No one likes banks. 

It's sad, but true. At least not how banks work today. We want to change that. 

By building our whole business model around having the same incentives as our customers — in everything that we do — we believe we can change that perception for good. No impeccable thoughts or hidden agendas. We simply solve problems, remove hurdles and build products that make our customers' financial lives better. That is how we build a bank that you can truly count on.

We're on a mission

Froda was founded in 2015 and is today one of Sweden’s fastest-growing fintech startups. Our mission is to challenge the traditional banking industry by offering a data-driven and digital financial product built specifically for entrepreneurs — a segment widely neglected by traditional banks. 

We are a mix of individuals with a wide range of backgrounds from tech and finance — including Klarna, Spotify, Google, and King. As a company, we have a strong entrepreneurial spirit and foster an open culture where we can have insanely fun and still learn and grow faster than anywhere else. Above all, we are dedicated to our mission of transforming the banking industry for the better.  

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Our culture

We’re proud fans of nice people. If ego and prestige are your thing, then we’re not meant to be. We put the “we” before “me” and help out wherever needed. We believe in strongly knitted teams, in open communication and in acting as grown-ups who take ownership for what we do. As a values-driven company we share the same fundamental beliefs and very high ambitions, but other than that we’re all different people who truly like to hang-out with each other.

Our values

In everything we do

Passionate
We take our mission to change the world of banking for the better very seriously. We are firmly convinced that we - through hard work, good intentions and smart technology - can change an entire industry. We are nerdy about what we do and want our passion to do good to shine through. In our products, in our work and in the culture we create.
Sincere
When we say something - we mean it. For us, it comes down to mutual trust and respect. Perhaps it is one of our greatest successes as a company - that you can always count on us. It also means that we are responsible and say no sometimes. Honesty also means full transparency for us. Therefore, we never have any hidden agendas, intentions or fine print.
Challenger
No one is too small to make a difference. We challenge the big players by being faster, smarter and hungrier. It takes both courage and perseverance, but it’s only when you dare to think differently and bigger that you can bring about real change. These are the type of customers we help, the type of people we hire and the type of company we want to be. Because big change always starts small.

Stockholm

Skeppsbron 20
111 30 Stockholm Directions join@froda.se 08-50131100 View page

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